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I've been all over the map the past few years both physically and professionally. After graduating with a degree in Marine Biology from University of North Carolina Wilmington in 2015, I moved to Texas to pursue aquariology. I realized fairly quickly that endless hours scrubbing wall-sized aquariums was not my cup of tea.  It felt like a natural transition to instead start leaning into my other professional interest, social media. I'd begun handling social media for fun a couple of years ago for local marine organizations but at this point, I started dedicating myself to self-learning. By pairing my quickly accumulating knowledge with my photography, I turned social media into a career.

In the past five years since then, I've designed strategies and content for a wide variety of clients from a sea turtle non-profit to a virtual reality center to an events agency to a laser company. I've deepened my expertise in goal-driven strategies, content creation, community management, and influencer networking. To continue creating purposeful goals and successful strategies, I stay up-to-date on the latest social media trends and am always working to increase my toolbox of professional skills and knowledge. Though the outdoors industry is now my specialty, I believe that drawing on experience from a variety of previous industries gives me a broad scope of how digital audiences think and engage.

While settling into my career, I lived all across the United States and abroad. For two months, I resided on an island off the coast of El Salvador conducting sea turtle research as females pulled themselves onshore to nest each night. The next year, I had the unbelievable opportunity to scuba dive on the Great Barrier Reef and explore the Outback while living in Australia. After graduating college, I moved first to Texas then to Minnesota then Nevada and now currently Maryland. I fell in love with the red sandstone and hot winds of the Nevadan desert. While there, I started rock climbing which became my passion. I had thought I was obsessed with the ocean years ago but climbing sparked something entirely different in me. Now, I spend all my time either outside on the rocks or training for the next ascent.

Climbing Favorites

Type:  trad multi-pitch

Rock:  sandstone

Route:  Great Red Book

Place:  Red Rock Canyon, NV

Local Crag:  Smoke Hole, WV

Piece of Gear:  prusik

Links to Blog


Megan Bethge 

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