Throughout my career in marketing agencies, in-house for companies, and in my own business, I’ve had the opportunity to contribute to impactful and memorable projects.
STUDIO MARKETING,
MANAGEMENT, & SALES
Wild Orchid Studio
August 2020 - January 2025
The founding and growth of a luxury commercial photography studio focused on exceptional client experience and photography.
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Digital marketing, organic & paid
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Email & website marketing
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High-ticket sales
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Photography
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Office/studio management
Online audience growth from zero to 6.9k
Phone consultation sales rate of 50%​​
Monthly Google Ads budget of $1.1k
NON-PROFIT
ADVOCACY CAMPAIGN
Honor Avi Kwa Ame
June 2020 - December 2020
An advocacy campaign to designate a new national monument in Southern Nevada, successful in March 2023.
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Social media marketing, organic & paid
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Content creation
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Photography
Online audience growth from zero to 2.1k
Paid social media budget of $2k
Website traffic quadrupled
Instagram engagement rate of 5.3%
PRODUCT LAUNCH
DaVinci Tech
August 2019 - January 2020
An expedited, second generation product launch utilizing strategic marketing and partnerships.
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Photography & content creation
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Influencer marketing
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Social media marketing, organic
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​Press releases
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Events
Instagram engagement rate of 7.8%
Coordination of four lifestyle product photoshoots​
DIGITAL BRAND MANAGEMENT
Full Spectrum Laser
August 2018 - January 2019
A campaign to improve brand reputation with laser owners through social media and support community Facebook Groups.
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Online brand reputation management
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Social media marketing, organic
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Content creation & UGC curation​
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Podcast & live production
Five community Facebook Groups managed: 6k members total
​Production of 18 weekly interactive Facebook Lives + podcasts
EVENT DIGITAL MARKETING
La Jolla Concours d'Elegance
January 2018 - June 2018
A campaign on social media to increase website traffic for an annual classic & exotic car show by the ocean.
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Social media marketing, organic & paid
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Content creation​
Paid social media budget of $9k
Website traffic doubled
*Project completed under McFarlane Promotions
EVENT DIGITAL
MARKETING
San Diego Restaurant Week
August 2017 - November 2017
Social media marketing and influencer coordination for the annual restaurant promotion week in San Diego, CA.
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Social media marketing, organic & paid
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Compliant social media giveaways
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Content creation
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Influencer marketing
Paid social media budget of $7k
Visual content curated from 100+ restaurants
*Project completed under McFarlane Promotions in resume
CONTENT CREATION & INFLUENCER
Personal Brand, There Goes Megan
August 2013 - December 2018
Content creation and influencer partnerships through my personal Instagram brand primarily in the outdoor industry.
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Social media marketing, organic
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Content creation​
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Influencer partnerships (as influencer)
Online audience growth from zero to 5.9k
Partnerships with brands such as Turtle Fur, Sony, and KZ Gear
